An honest comparison to help you pick the right email tool in 2026.
| Feature | Loops | Mailjet |
|---|---|---|
| Category | ||
| Free Tier | Yes | Yes |
| Paid Plan | $49/mo | $17/mo |
| Enterprise | Custom | Custom |
| Best For | SaaS founders who want one platform for both transactional and marketing email automation | Teams that want a collaborative template workflow and EU data residency alongside a solid email API |
| Feature 1 | SaaS-focused | Transactional + marketing API |
| Feature 2 | Drip campaigns | Collaborative template editor |
| Feature 3 | Transactional emails | EU data hosting |
| Feature 4 | Audience segmentation | Free tier |
| Feature 5 | Event-triggered | Segmentation |
| Website | Loops | Mailjet |
Loops and Mailjet are both popular choices in the email category, but they serve different types of developers. Loops is email platform built for SaaS with transactional emails, drip campaigns, and audience segmentation in one tool. Meanwhile, Mailjet is transactional and marketing email API with real-time collaboration on templates and EU-based data hosting for GDPR-sensitive teams.
Both tools offer free tiers, which means you can try each one before committing. Loops's paid plan starts at $49/mo, while Mailjet's starts at $17/mo.
Loops stands out with SaaS-focused and Drip campaigns, while Mailjet differentiates itself through Transactional + marketing API and Collaborative template editor. The right choice depends on which capabilities matter most for your workflow. Ultimately, saaS founders who want one platform for both transactional and marketing email automation, while Mailjet is best for teams that want a collaborative template workflow and EU data residency alongside a solid email API.
Loops: Free tier available. Paid plans start at $49/mo. Enterprise pricing: Custom.
Mailjet: Free tier available. Paid plans start at $17/mo. Enterprise pricing: Custom.
Choose Loops if you value saas-focused and drip campaigns. Go with Mailjet if teams that want a collaborative template workflow and EU data residency alongside a solid email API. Both are solid email options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Loops or Mailjet? Check out these other email tools:
See all Loops alternatives or Mailjet alternatives.
Read more about email on our Apps page.
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