An honest comparison to help you pick the right email tool in 2026.
| Feature | Amazon SES | Loops |
|---|---|---|
| Category | ||
| Free Tier | No | Yes |
| Paid Plan | $0.10 per 1,000 emails | $49/mo |
| Enterprise | Volume pricing | Custom |
| Best For | Teams already on AWS who want the cheapest per-email price and are fine wiring up their own tooling | SaaS founders who want one platform for both transactional and marketing email automation |
| Feature 1 | Pay-per-email pricing | SaaS-focused |
| Feature 2 | Very high scale | Drip campaigns |
| Feature 3 | AWS/SDK integration | Transactional emails |
| Feature 4 | Dedicated IPs | Audience segmentation |
| Feature 5 | Configuration sets & analytics | Event-triggered |
| Website | Amazon SES | Loops |
Amazon SES and Loops are both popular choices in the email category, but they serve different types of developers. Amazon SES is amazon's high-scale transactional and bulk email service, priced per email with deep AWS integration and strong deliverability. Meanwhile, Loops is email platform built for SaaS with transactional emails, drip campaigns, and audience segmentation in one tool.
From a cost perspective, Loops has the edge with a free tier available, whereas Amazon SES starts at $0.10 per 1,000 emails. However, Amazon SES's paid offering may deliver more value depending on your specific needs.
Amazon SES stands out with Pay-per-email pricing and Very high scale, while Loops differentiates itself through SaaS-focused and Drip campaigns. The right choice depends on which capabilities matter most for your workflow. Ultimately, teams already on AWS who want the cheapest per-email price and are fine wiring up their own tooling, while Loops is best for saaS founders who want one platform for both transactional and marketing email automation.
Amazon SES: No free tier. Paid plans start at $0.10 per 1,000 emails. Enterprise pricing: Volume pricing.
Loops: Free tier available. Paid plans start at $49/mo. Enterprise pricing: Custom.
Choose Amazon SES if you value pay-per-email pricing and very high scale. Go with Loops if saaS founders who want one platform for both transactional and marketing email automation. Both are solid email options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Amazon SES or Loops? Check out these other email tools:
See all Amazon SES alternatives or Loops alternatives.
Read more about email on our Apps page.
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