An honest comparison to help you pick the right email tool in 2026.
| Feature | Brevo | Loops |
|---|---|---|
| Category | ||
| Free Tier | Yes | Yes |
| Paid Plan | $9/mo | $49/mo |
| Enterprise | Custom | Custom |
| Best For | Small businesses that want transactional email and marketing automation in one affordable tool | SaaS founders who want one platform for both transactional and marketing email automation |
| Feature 1 | Transactional + marketing | SaaS-focused |
| Feature 2 | Free tier (300 emails/day) | Drip campaigns |
| Feature 3 | SMS & WhatsApp | Transactional emails |
| Feature 4 | Built-in CRM | Audience segmentation |
| Feature 5 | Automation workflows | Event-triggered |
| Website | Brevo | Loops |
Brevo and Loops are both popular choices in the email category, but they serve different types of developers. Brevo is all-in-one email platform (formerly Sendinblue) combining transactional email, marketing campaigns, SMS, and a lightweight CRM. Meanwhile, Loops is email platform built for SaaS with transactional emails, drip campaigns, and audience segmentation in one tool.
Both tools offer free tiers, which means you can try each one before committing. Brevo's paid plan starts at $9/mo, while Loops's starts at $49/mo.
Brevo stands out with Transactional + marketing and Free tier (300 emails/day), while Loops differentiates itself through SaaS-focused and Drip campaigns. The right choice depends on which capabilities matter most for your workflow. Ultimately, small businesses that want transactional email and marketing automation in one affordable tool, while Loops is best for saaS founders who want one platform for both transactional and marketing email automation.
Brevo: Free tier available. Paid plans start at $9/mo. Enterprise pricing: Custom.
Loops: Free tier available. Paid plans start at $49/mo. Enterprise pricing: Custom.
Choose Brevo if you value transactional + marketing and free tier (300 emails/day). Go with Loops if saaS founders who want one platform for both transactional and marketing email automation. Both are solid email options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Brevo or Loops? Check out these other email tools:
See all Brevo alternatives or Loops alternatives.
Read more about email on our Apps page.
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